2024

Cycle

This design thesis addresses the problem of food waste in supermarkets, using a comprehensive design system. Far from creating something entirely new, Ciclo reinterprets existing concepts, integrating them into a pre-existing system to revalue behaviors and optimize the food cycle. The brand includes a line of industrial products, a mobile app, and a strong visual identity with robust communication efforts, all supported by solid research. Its objective is to create simple and effective connections between stockers and consumers to highlight products nearing their expiration date and thus prevent their disposal.