Azul Papini

Digital Designer at the Commerce Hub of VML Argentina, an offshore team specializing in e-commerce for the US market. I design digital assets for global brands such as Nestlé, Procter & Gamble, Mondelez International, Haleon, AlEn, and Eagle Family Foods, developing visual content for high-traffic platforms like Amazon, Walmart, Kroger, Walgreens, Publix, and Hy-Vee. I work under brand guidelines and strict technical specifications for each retailer, ensuring quality, visual consistency, and adaptability to different digital environments.

E-retail content management for Latin America at L'Oréal through VML. Primary role as Content Editor, with design collaboration for asset optimization. Responsible for reviewing and ensuring the quality of digital content (copy, images, video, and banners), guaranteeing brand consistency and compliance with each retailer's specific guidelines. Proficient in Salsify, OpenText, and Jira for uploading and syndication. Cross-functional coordination to ensure accurate publication, PDP optimization, and adherence to deadlines.

A versatile designer with active involvement in two key areas of the brand. On the product team, responsible for developing graphic prints for each collection. On the marketing team, involved in website redesign, campaign production, collection catalog design, and the development of various communication materials, including email campaigns.

UX/UI Designer focused on designing interfaces for the university's digital platforms for students and faculty. The work included user research, interviews, usability testing, and iterative UI/UX design. A highlight was the redesign of the undergraduate and graduate course registration system, significantly improving user experience, accessibility, and process efficiency.