Creole Cunning

A transmedia project inspired by the film Nine Queens, this project constructs an expanded narrative universe around the concept of "criollo cunning." Starting with the scams depicted in the film, it explores more everyday actions and petty tricks typical of Argentine culture, where resourcefulness plays on the edge between right and wrong. The core of the project is a podcast developed with artificial intelligence, featuring the voice of Guillermo Francella and other Argentine personalities, in an interview format. The narrative extends to Instagram, where Francella interacts more casually with the audience, generating different levels of engagement. Thus, the story unfolds across multiple platforms, exploring "criollo cunning" from diverse perspectives and formats.